i am ragel. and this is my stuff.
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Multimedia

 

Multimedia

 
 

Fall 2016. Video Case Study for Local Organization.        Coursework: Campaigns for Social Change

Urban Juncture Case Study: #BronzeBetter

This case study is a summary of my group's campaign plan, in partnership with a local organization, to address the social and economic needs of the Bronzeville neighborhood. This video encapsulates the strategies, theories, tactics and proposed outcomes of our campaign. Tactics that were implemented include an internship posting and a film showing (hosted by our group) that led into a fruitful discussion among longtime Bronzeville residents. 


Kmart Spec Ad: "Reconsider Surprises"

To combat the free-falling reputation and interest in Kmart retail stores, it became clear that something unprecedented must take place. The store was losing out to competitors in several markets and brand loyalty was hard to find. Digging back to Kmart's trademark "Blue Light Special," our group made a spec ad that brings back the fun, unpredictable retail experience of yore into the 21st century.  

Fall 2015. Speculative Ad.                      Coursework: Advertising Foundations


Winter 2016. Comm. Strategy for Local Non-Profit.     Coursework: Non-Profit Communications

MFO Comm. Strategy: "Building Confidence from the Outfit In"

Within the many underserved neighborhoods of Chicago are brilliant students who may not understand the magnitude of their potential. Quality education, mentorship and exposure to new worlds help these kids to think differently and dream bigger. This non-profit aims to build confidence in K-12 girls through fashion and my group contributed a communications strategy to support this mission.